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When it comes to advertising one of the leaders as far as consumer products are concerned is Unilever. The multinational corporation produces some of the better-known brands in the world. Some of the brands that Unilever owns are Axe, Lynx, Dove, among many others. One of the corporation is most well known for is their advertising. One of the goals of their marketing is to promote coupons for their products, such as Axe coupons. They use flashy and memorable advertisements to get consumers to remember their brands. For example this commercial:

 

This commercial pushes the boundaries of what is allowable on television. Using promiscuous themes and catchy music to help brand themselves, they also include some axe coupons at the end of the commercial to help increase sales.

 

Although Unilever usually promotes their products via television ads, they are also well known for their print ads. Their ads can be found in numerous places, such as newspapers, magazines, and billboards. Again the company tries to push the boundaries of what is allowable on T.V. to help create a memorable brand. The headline of the advertisement will usually be a promiscuous pun, or something that could be taken in a sexual manner, and may include pictures of their products. In their print advertisements often times Unilever will include axe coupons or other coupons for their products. These often can increase sales for the company, and are usually taken by most retailers. An example site: http://www.axecoupons.info

 

I personally believe that these advertisements are very affective, and create a memorable brand. The advertisements often times convince people to buy Unilever’s products despite costing more than the alternative options. When there is a lot of competition between brands on the shelf at a store, having a memorable marketing strategy is very important for distancing yourself from the competition. This is especially true for axe, as their products are often much more expensive than competing products. If you’re a consumer of axe products, be on the lookout for their advertisements, as they often times contain axe coupons in them that can help you save money.